There are some milestones that feel particularly meaningful because they come from the people who know your industry best.
That's why I'm incredibly proud to announce that The BRAologist has been nominated for the Underlines Best Shop Award 2026.
Widely regarded as one of the most respected accolades in the lingerie and intimate apparel world, the Underlines Awards recognise excellence across brands, retailers and innovators who are shaping the future of the industry.
For a specialist independent business that has been open for just over a year, receiving this nomination is both humbling and immensely exciting.
At The BRAologist, awards have never been the goal.
From day one, my mission has been simple: to help people feel comfortable, confident and truly supported through expert bra fitting and personalised advice.
Every appointment is about understanding the person behind the measurements.
Whether they're experiencing changes due to menopause, pregnancy, surgery, weight fluctuations or asymmetry, the aim is always the same, to find solutions that work with the body and restore the confidence that comes from feeling properly supported.
To have that approach recognised by one of the industry's leading awards is an honour I don't take lightly.
While The BRAologist may be a boutique, it has always stood for something bigger.
It's a place where people can:
Because the right bra isn't just about how you look.
It's about how you feel.
When I opened The BRAologist, I simply hoped to create the kind of experience I felt was missing, somewhere to access genuine expertise in a welcoming, private environment.
To receive an industry award nomination within the first year of trading is something I could never have imagined, I didn't even think they knew I existed.
It reflects not only the passion behind the business, but also the growing appreciation for specialist bra fitting and the difference it can make to everyday lives.
This nomination belongs to everyone who has been part of the journey so far.
To every customer who has trusted me with their fitting, shared a recommendation or left a kind review, thank you.
To the incredible brands and industry professionals who continue to champion excellence in lingerie retail, thank you.
And to everyone who has supported The BRAologist since the very beginning, thank you for believing in what we're building.
Whatever happens next, being recognised by the wider lingerie industry is an achievement I'm enormously proud of.
Because while this nomination may celebrate a shop, what it really recognises is something much more important: Helping people feel comfortable, confident and beautifully supported.
And that's what The BRAologist has always been about.