The BRA-blog your body will thank you for

Our bra-blog provides an all-encompassing guide to everything you need to know, including advice on achieving the ideal fit, updates on the newest collections, and insightful articles on products, maintenance, and fittings.

Back strap close up

Discover our blog articles

Woman struggling with bra in the heat

IS YOUR BRA HAVING A WORSE HEATWAVE THAN YOU ARE?

Summer is here with a vengeance, don't let your bra make it worse.

Underlines Star Awards 2026

Industry Recognition: Star Awards

The BRAologist has been nominated for the Underlines Best Shop Award 2026

Muddy Stilettoes FINALIST_sussex 2026

FROM FIRST YEAR TO FINALIST:

The BRAologist reaches the 2026 Muddy Stillettos Awards finals

Elomi Lucie Wedding lingerie

LINGERIE BRIDAL PARTIES: it's all about the Foundations

Before the dress, the shoes or the table plans, there’s something far more important to get right and what better way...

stats of report

Report shows only 6% of women are in the correct size

Looking back over the last 10 month of bra fittings, I've found only 6% have been wearing their correct size. But why?

Presents

SIP, SHOP & FEEL SUPPORTED: JOIN US FOR A FESTIVE LINGERIE PREVIEW EVENING

The festive season is the perfect time to treat yourself — and those you love — to comfort, confidence and a little bit...

Emma-27-06-Braologist-10

Could your bra be weighing down your mental health?

This World Mental Health Day, let’s talk about the quiet impact of comfort, confidence, and self-connection.

Anita Care Lotta stocked at The BRAologist

SHOWING OUR SUPPORT THIS BREAST CANCER AWARENESS MONTH WITH ANITA CARE

October is here, and that means it's Breast Cancer Awareness Month. Here at The BRAologist, it's a cause incredibly...

Wacoal Back Appeal front fastening bra

The Ultimate Checklist for Your First Professional Bra Fitting

Your bra is more than just an undergarment—it’s your daily foundation for comfort, confidence, and support. Yet, so...