blog

THE PITFALLS OF RELYING ON TAPE MEASURES FOR BRA FITTING

Written by Emma Raw | Feb 2, 2025 9:51:21 AM

Finding the perfect bra fit can be a daunting task, and many women turn to tape measures as a quick solution. However, relying solely on measurements can often lead to frustration and discomfort. Here are some common failures of trying to get a good bra fit using a tape measure:

1. Inaccurate Measurements

Tape measures can be tricky to use correctly, especially when measuring yourself. It’s easy to misplace the tape or apply inconsistent pressure, leading to inaccurate measurements. Even a small error can result in a bra that doesn’t fit properly, causing discomfort and lack of support.

Additionally, the elasticity of bra materials can change over time. A tape measure might not account for how a bra stretches or compresses with wear. This means that a bra that fits when new may not provide the same comfort after several washes.

2. Ignoring Breast Shape

body shapes and sizes vary significantly from person to person. A tape measure can only capture a few dimensions, often overlooking the unique contours of your body. For instance, two individuals may have the same measurements but different breast shapes, which can affect how a bra fits and feels.

Tape measures only provide numerical data and don’t account for the unique shape of your breasts. Breasts come in various shapes, such as round, teardrop, or asymmetrical, and each shape may require different bra styles for optimal fit. A tape measure can’t capture these nuances, leading to bras that might fit in size but not in shape.

3. Overlooking Band and Cup Interaction

The relationship between the band and the cups is crucial for a good fit. A tape measure can’t assess how the band and cups work together to provide support. For example, a band that’s too tight can cause the cups to dig in, while a loose band can lead to insufficient support. This interaction is best evaluated by trying on bras and adjusting based on feel and appearance.

4. Variations Between Brands

Another common issue is the inconsistency in sizing across different brands, this can vary significantly between brands and even between different styles within the same brand. A tape measure might suggest a certain size, but that size can fit differently depending on the brand. This inconsistency makes it challenging to rely solely on measurements for a good fit.

One brand's size 34B may not fit the same as another's. This variation can lead to confusion and frustration when shopping for bras based solely on measurements.

The quality of the materials and the color of the dye can affect how your bra fits. A tape measure cannot assess this as well as a professional bra fitter can.

5. Lack of Real-Time Feedback

When using a tape measure, you don’t get immediate feedback on how the bra feels and looks on your body. Trying on bras allows you to make real-time adjustments and see how the bra interacts with your body. This hands-on approach is essential for finding a comfortable and supportive fit.

6. Disregarding Comfort and Personal Preference

A tape measure cannot measure your comfort or personal preferences. Some women like a snug fit, while others want more room.

The feel of the fabric, the style of the bra, and how it fits into your wardrobe are all important. A tape measure cannot assess these factors. Your comfort is key to finding the right bra. You don’t want to buy a bra that you end up not wearing.

Why ditch the tape?

While tape measures can provide a starting point for finding your bra size, they often fall short in delivering a perfect fit. The unique shape of your breasts, the interaction between the band and cups, and personal comfort are all critical factors that measurements alone can’t address. For a truly comfortable and supportive fit, it’s best to try on different bras and consider a professional fitting. This approach ensures you find a bra that not only fits well but also makes you feel.

To avoid these pitfalls, it’s essential to try on bras and pay attention to how they feel. Look for styles that offer support and coverage while allowing for movement. Don’t hesitate to experiment with different sizes and brands until you find the perfect match.

In summary, although tape measures can assist in the bra fitting process, they should not be relied upon as the sole method.

 Emphasising personal comfort and fit through trying on various styles will lead to a more satisfying and enjoyable bra shopping experience.